Strategic Analysis of Ice †Cream Industry of India

Indian Scenario – dairy industry †¢ India has one of the largest livestock population in the world. Fifty percent of the buffaloes and twenty percent of the cattle in the world are found in India, most of which are milk cows and buffaloes. †¢ Dairy development in India has been acknowledged the world over as one of modern India’s most successful developmental programme. Today, India is the largest milk producing country in the world. †¢ Milk and milk products is rated as one of the most promising sectors which deserves appreciation in a big way. When the world milk production registered a negative growth of 2 percent, India performed much better with 4 percent growth. The total milk production is over 72 million tones†¦show more content†¦India is a way too far behind even in terms of the world average per capita ice cream consumption of 2.3 liters per annum. Besides desserts, ice cream also vies for attention with other like foods for example in summers with cold drinks, coffee, juice, etc. ïÆ'Ëœ Ice cream distribution in India typically involves a distributor, wholesaler and retailer. Most domestic brands have small regional operations, with plants situated near their major markets due to the lack of cost-effective cold chain facilities. National brands have owned or leased cold storage facilities in major metropolitan areas, which ship to distributors or direct to retailers. Some major brands have begun serving smaller cities by acquiring smaller plants and improving distribution networks. Distributors margins are about 18-20%. ïÆ'Ëœ There are an estimated 70,000 retail ice cream outlets in India, including both fixed shops and mobile vendors -- pushcarts, tricycles and three-wheelers. The most popular form of ice cream is 100-150ml cups, priced at 9-14 rupees (21-33 cents) for the impulse market. Also targeted at the immediate consumption market are bars, sticks and cones at Rs. 5-20 (12-47 cents). One-liter family packs retail at Rs. 52-60 ($1.21-1.40) for vanilla and strawberry and Rs. 68-90 ($1.58-2.09) for premium flavor. ïÆ'Ëœ The growth in Ice cream industry has been primarily due to strengthening of distribution network and cold chain infrastructure. Channels such as Mobile Vending UnitsShow MoreRelatedThe Dairy Industry Of India Essay3900 Words   |  16 PagesABOUT DAIRY INDUSTRY Introduction: The dairy sector in India has witnessed a remarkable development in the last decades, India has become one of the largest producers of milk and value-added dairy products in the world. The dairy sector has developed by cooperatives in many parts of the country. During 1997-1998, the states (Haryana, Delhi, U.P.) had 20,876,000,000 tons production capacity, which amounted to 40.719 billion tons by 2014. In addition to numerous processing plants, many cooperativeRead MoreBen and Jerry Case4491 Words   |  18 PagesBen Jerry’s Homemade Inc. (hereafter known as Ben Jerry’s) is a US-based superpremium ice cream producer established in Vermont, USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative flavours and product names. The exceptionally high butterfat content of their ice cream qualified their product as a superpremium ice cream, which placed the company in the same competitive m arket as Haagen-Dazs, the superpremiumRead MoreA Study of Developing and Training in Haagen-Dazs in China3864 Words   |  16 Pagesthe overview  of  the  ice-cream industry, research  rational and research  questions which include what the strategy and tactic of Haagen-Dazs is in China, what issues the development of Haagen-Dazs is facing in China and what the future plan and development of Haagen-Dazs is in China. 1.2 Overview  of  the  ice-cream industry Chinese ice cream market is based on analyzing the resent years report on the ice cream industry, combining with the relationship of the ice cream industry between supply and demandRead MoreStarbucks Swot Analysis1563 Words   |  7 PagesRunning head: Starbuck’s SWOT Analysis Starbuck’s SWOT Analysis Running head: Starbuck’s SWOT Analysis Executive Analysis Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. 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The current trends highlight the slow growth of market share in comparison to their direct competitors i.e. Unilever’s BenJerry and Carte D’Or. Furthermore consumer’s perception and level of awareness towards Haagen-Dazs was analysed and also the Impact of reference groups, if it played a positive impact on consumer’s consumption for the brand was determined. SecondaryRead MoreMarketing Chapter 2 Essay1538 Words   |  7 Pagesï » ¿ Chapter 2 1. (a) Using Medtronic as an example, explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the â€Å"what† and â€Å"how† of a business in a clear, concise, meaningful, inspirational, statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers, market, products and technology. They stated the business

thatcher - 4803 Words

1. G. M. Hopkins, â€Å"The Windhover†, â€Å"I wake and feel the fell of dark†¦Ã¢â‚¬  2. William Shakespeare, Sonnets 1-7 3. John Donne, â€Å"Valediction Forbidding Mourning†, â€Å"The Flea†, â€Å"Hymn to God, My God in my Sickness† 4. George Herbert, â€Å"The Collar†, â€Å"The Altar†, â€Å"Love III† 5. Andrew Marvell, â€Å"To his Coy Mistress† 6. T.S. Eliot, â€Å"The Love Song of J. Alfred Prufrock†, â€Å"Journey of the Magi† 2. Poems for individual reading: 1. William Shakespeare Sonnet 73 (â€Å"That time of year†¦Ã¢â‚¬ ) 2. John Donne, â€Å"Holy Sonnet I† (â€Å"Thou hast made me†¦Ã¢â‚¬ ), â€Å"Holy Sonnet IX† (â€Å"If poisonous minerals†¦Ã¢â‚¬ ), 3. George Herbert, â€Å"Easter†, â€Å"Denial†, â€Å"Paradise† 4. Andrew Marvell, â€Å"On a Drop of Dew† 5. Richard Crashaw, â€Å"On the Wounds of our Crucified Lord† 6. Gerard Manley†¦show more content†¦A great number of verbs are packed into a short space of lines, as Hopkins tries to nail down with as much descriptive precision as possible the exact character of the bird’s motion. â€Å"The Windhover† is written in â€Å"sprung rhythm,† a meter in which the number of accents in a line are counted but the number of syllables does not matter. This technique allows Hopkins to vary the speed of his lines so as to capture the bird’s pausing and racing. Listen to the hovering rhythm of â€Å"the rolling level underneath him steady air,† and the arched brightness of â€Å"and striding high there.† The poem slows abruptly at the end, pausing in awe to reflect on Christ. 2. Donne John John Donne, whose poetic reputation languished before he was rediscovered in the early part of the twentieth century, is remembered today as the leading exponent of a style of verse known as â€Å"metaphysical poetry,† which flourished in the late sixteenth and early seventeenth centuries. (Other great metaphysical poets include Andrew Marvell, Robert Herrick, and George Herbert.) Metaphysical poetry typically employs unusual verse forms, complex figures of speech applied to elaborate and surprising metaphorical conceits, and learned themes discussed according to eccentric and unexpected chains of reasoning. Donne’s poetry exhibits each of these characteristics. A Valediction: ForbidingShow MoreRelatedThe Funeral Of Baroness Thatcher808 Words   |  4 Pages The amazing thing about the funeral of Baroness Thatcher was the size of the crowds, and the next amazing thing was that they were so relatively well behaved. The BBC had done its best to foment an uprising. With habitual good taste, they played Ding Dong the witch is dead on taxpayer-public radio. Asked to find some commentators to give an instant reaction to the death of Britain’s greatest post-war prime minister – an event that was not exactly unforeseen –they reached instinctively for GerryRead MoreEssay On Margaret Thatcher1700 Words   |  7 PagesMargaret Thatcher was the first and the only powerful woman Main Minister of the United Kingdom. During her three mandates, there were numerous fundamental and essential changes in every single field or area of English economy, society and politics. Margaret Thatcher s ideas and thoughts as the prime minister changed countless aspects of the lives of British people. Her era was called Thatcherism and she was called â€Å"Iron woman† due to the fact that she came to impose her own ideas, she was securedRead MoreEssay on Margaret Thatcher2988 Words   |  12 Pages3 3.0 Margaret Thatcher 3 4.0 Leadership Theories 4 4.1 An illustration of four theories 4 4.2 Trait Theory 4 4.3 Trait Theory Application to Margaret Thatcher 5 4.4 Trait Theory limitations 5 5.0 Personal Attributes 5 5.1 Personal attributes and leadership 6 5.2 Margaret Thatcher’s personal attributes 6 5.3 Traits and accomplishments 6 6.0 Motivation: Brief definition 6 6.1 Margaret Thatcher and motivation Read MoreThatcher and Thatcherism Essay3818 Words   |  16 PagesThatcher and Thatcherism It is now twenty years since Margaret Thatcher was elected Prime Minister of Great Britain, and over eight years since she left office. So this seems a good opportunity to look back at what Thatcher and Thatcherism may have achieved, and what may be the lessons for today. I must start with a disclaimer. Im the British High Commissioner and normally speak on behalf of the British Government in Australia. But I hope you will realise that inRead MoreAbstract: Margaret Thatcher Essays1561 Words   |  7 PagesAbstract: Margaret Thatcher The essay explores the life, times and legacy of Margaret Thatcher, the most outstanding female in the 20th century. The controlling idea is that she was a woman with great ambition, endeavour and determination to overcome difficulties of reaching her dream. Her ambition gained her trust from others gradually and made her the first female Prime Minister of the United Kingdom. She struck to sweep away a great prejudice against the mere idea of having a woman as anRead MoreThe Historical Significance Of Margaret Thatcher1161 Words   |  5 Pages 1979 Election of Margaret Thatcher: Its Historical Significance in Western Civilization Meggan Shields 1431618 1113 Words Western Civilization 330-910 (434) Marc Charpentier November 9, 2015 Margaret Thatcher was elected into office as the Conservative Party leader in 1979 in Britain. She replaced the Labour party’s James Callaghan, and ended the Labour party’s 5 year leadership. Thatcher was elected around the same time as her North American counterparts Ronald Raegan andRead MoreEssay on Margaret Hilda Thatcher1538 Words   |  7 Pages Margaret Hilda Thatcher nbsp;nbsp;nbsp;nbsp;nbsp;Margaret Hilda Thatchers overwhelming sense of self-confidence and ambition ruled her life from the time she was a small child in Grantham, though her Oxford years and during her early years in politics. It led her to become the first female Prime Minister of Great Britain, and also helped through her difficult political years as quot;Attila the Hunquot;. nbsp;nbsp;nbsp;nbsp;nbsp;Britains first female Prime Minister was born on OctoberRead MoreEssay about Margaret Thatcher1958 Words   |  8 Pages Margaret Hilda Thatcher is the first woman to have held the office of prime minister in Great Britain. She was born Margaret Hilda Roberts in Grantham, Lincolnshire and educated at the University of Oxford, where she earned degrees in chemistry. After graduation she worked as a research chemist from 1947 to 1951. She married Denis Thatcher in 1951, and in 1953, having studied for the bar, she became a tax lawyer. Thatcher joined the Conservative party, and was elected to the House of Commons inRead MoreMargaret Thatcher : Early Life2392 Words   |  10 PagesMargaret Thatcher Early Life On the 13th of October 1925, a young baby girl was born for a reason, simply to change the world. Born and raised in Margaret Hilda Roberts in Grantham, Lincolnshire was Margaret Roberts. She studied in Oxford University, Somerville College, and Grantham Girl’s High school. Brief Biography During her term in the office, Margaret transformed almost every facet of British politics, she revitalized the economy, rebuilding the outdated establishment, and electrifying theRead MoreMargaret Thatcher : A Of Hope And A Messenger Of Freedom1699 Words   |  7 Pagesâ€Å"Margaret Thatcher is a bringer of hope and a messenger of freedom. The lesson of her entire life is: if you do not try, you will not succeed but, if you do try, you cannot imagine how successful you might be.† Margaret Thatcher was Britain’s first female prime minister after winning the 1979 general election and remained in office until 1990. She began her political career when she ran as the conservative candidate for a Dartford parliamentary seat in 1950. Although defeated, she persevered

The Strategy Planning

Question: 1.You Can Focus on Aspects of Organizational Design and Firm Processes or on Product and Service Offerings? 2 Behavioral, and Sociocultural Particularities? Answer : 1 The global Companies, such as McDonald focuses on the product adaptation and standardization strategies for achieving the cost advantage as well as enhancing the product performance. The product standardization is the term followed by the firm to make changes or modifications to the existing products by considering the quality, freshness, product name, logo, national product standards, brand name, and packaging for all markets. The product standardization involves the practices of setting the identical characteristics to the products in order to deliver value to the customers. It uses the standard product development technologies, product modification and innovation trends, engineering ideas, and significant RD efforts to enhance the brand awareness and loyalty into the customers(Loukakou, 2012). The product modification, innovation, variation, differentiation, product design and packaging, and creativity are important components of the product standardization and adaptation. The product adaptation involves changes or specific modifications made to the existing products or creation of new products for the foreign markets, merging differences into the product from the products of the global markets in order to ensure the suitability of the products to each market. Itis used by the firm to enhance the product performance, brand positioning, acceptability, and survival of the products by ensuring the responsiveness of the products to the customers. 2 Indicate how your organization (or an international firm operating in your industry) achieves standardization and the associated cost advantages and how it does (or should) pay heed to localized conditions such as legal, political, geographical, behavioral, and sociocultural particularities? Mc Donald is an international firm that makes strategic decisions by aligning the organizational strategy to the macro environmental factors, such as political and legal barriers, socio-cultural trends, technological advancements, economic fluctuations, and environmental factors. It uses Porters three generic strategies including the cost leadership, product differentiation, and focused strategy to attain the competitive advantage by reducing the external environmental impact(Christiansen, Bryan, Kasarc, and Fatmanur, 2016). Pestle analysis and Porters five forces models are used by Mc Donald to develop appropriate strategy and planning after analyzing the external environmental impact and attractiveness of the industry. These strategic tools provide the firm the external and internal data based on the customers demands, market dynamics, competition levels, industry size, and regulation barriers in the relevant industry so that an appropriate strategy could be designed and implemented in response to the external environmental changes. The STP model (segmentation, targeting, and positioning strategy) assists to focus on the customers needs and to represent them the valued and exclusive quality of the products after making the specific modification or changes to the existing products as per the customers feedbacks(Cook, 2016). References Christiansen, Bryan, Kasarc, and Fatmanur (2016).Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business. London: IGI Global. Cook, A. T. (2016). Managing Growth and Expansion into Global Markets: Logistics, Transportation, and Distribution. London: CRC Press. Loukakou, D. M. (2012).Product standardization and adaptation in International Marketing.[Online]. Available at: https://hv.diva-portal.org/smash/get/diva2:543563/FULLTEXT01.pdf. (Accessed: 12 March 2017).

Theories of Philosophy on Animals

Introduction There have been different views on the place that non humans have in any acceptable moral system. The non humans usually lie on the borderline of human moral theories and principles. This means that sometimes they are regarded to have high moral standards and other times they are regarded to have low moral standards (Pluhar 67).Advertising We will write a custom essay sample on Theories of Philosophy on Animals specifically for you for only $16.05 $11/page Learn More There is diversity in moral views especially those directed towards animals. There are three broad categories of theories of philosophy on animals. These theories include the indirect theories, moral equality theories and the direct theories. The indirect theory is supported by Immanuel Kant and Descartes. The theory holds that animals cannot be accorded the same treatment and equal moral status as human beings because of lack of reason, consciousness and autonomy. Direct theori es have a contrasting opinion to the ones of the indirect theories. The direct theories hold that animals can be accorded some moral recognition even though they are not accorded full moral status because they lack a sense of rationality and self consciousness. The moral equality theories on the other hand hold that animals should have equal moral status as human beings because animals and human infants have similarities in their mental and physiological capacities (Pluhar 71). The main difference between the direct and the moral equality theory is that the moral equality theory acknowledges that human beings and animals both experience a sense of morality and consciousness and they have almost the same mental and psychological autonomy qualities. The direct theories on the other hand believe that animals have a sense of morality but they do not have any consciousness to execute the morality that they might be having. The theories of moral equality are supported by Tom Regan and Pet er Singer. These philosophers champion for equal moral status for both human beings and animals without any reservations such as the ones held by the direct theories Peter Singer: Equal consideration of interests principles Peter has been advocating for the rights of non humans. In his article â€Å"the place of non humans in environmental issues†, he discusses various environmental issues that affect non humans (Singer 55). Singer advocates for equal consideration of interests in both human beings and animals. He therefore disagrees with the arguments that animals should be afforded less moral status than human beings. He further mentions that environmental effects such as pollution and global warming affect both human beings and animals in the same way. He suggests that these issues should be addressed with the interests of non humans in place (Singer 57). Singer also adds that animals also have sentience and that they can feel pain and suffering and they also have similar nervous systems and therefore the interests of animals must be recognized and respected just as humans respect and recognize the interests of others because they have sentience and consciousness.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Singer believes that the utilitarian approach of maximum considerations should be applied to both humans and animals. He however has reservations about this theory. He believes that the equal considerations do not imply that humans and animals should be treated equally but rather their interests should be treated equally (Singer 57). Singer also believes that humans usually do away with he interest of animals so that they can satisfy theirs. They therefore do not consider the pain and suffering of animals as equal to that of humans. He gives an example of mass poisoning of pests. He explains that even though pests should be controlled, the process s hould be humane and considerations should be taken towards the interests of the animals. From singer’s perspective, animals can also suffer and therefore humans should accord them similar treatment as that of human beings. Singer calls this tendency speciesism Tom Regan and the animal rights In his article â€Å"animal rights: what is in a name† he argues that animals have rights just as human beings. He also supports the moral equality theory by attacking the indirect moral theory’s anthropocentric view which states that only humans have rights. He disagrees with the view that equal moral status should be accorded on utilitarian grounds only. He believes that the moral status should be based on rights rather than utilitarian concepts. Utilitarian concepts believes that an object only has rights when the society accepts the object and accepts that it should be accorded such rights. The utilitarian concepts hold that people with same qualities should be treated i n the same way as long as both people are accepted equally in the society. Regan’s arguments relies on the principle of inherent value. According to Regan, both humans and animals have the same values and hence they deserve equal rights (Regan 122). He believes that the inherent value of a human being means that it must be treated with respect. According to Regan, the only thing that confers marginal cases with moral rights similar to normal human beings is the subject of a life (Regan 125) Distinction between the two arguments Singer advocates that we should ensure equal considerations of the interests of humans and animals in our deliberations. Regan on the other hand focuses on the individual with the interests and not the interests themselves. Regan therefore believes that if the focus is on the interests only then immoral actions can be done on the utilitarian grounds. Regan therefore believes that if the focus is solely on rights and interests then when rights and inter ests of two parties are in conflict then the one person may be denied. Singer on the other hand believes that the level of suffering or pain that one party goes through will determine when the rights and interests of those parties should be overridden.Advertising We will write a custom essay sample on Theories of Philosophy on Animals specifically for you for only $16.05 $11/page Learn More In brief Regan’s argument on the rights of animals revolves around the inherent value concept while singer argues for equal consideration of interests of human beings and animals. Regan therefore holds that human beings should not raise animals for the sake of eating them because this way they will be a means to our end and their rights will not have been exercised Regan versus Singer’s perspective I think that Singer supported his argument effectively especially when he said that animals also experience pain subjected to them by human beings and that h umans should consider them as equals and hence their interest should also be effectively considered. I believe that this argument is better than Regan’s argument that we should consider the animals as individuals and not totally focus on the interests. This is because animals and human beings cannot be considered to be totally the same because of their difference in anatomy and the lack of consciousness in animals. Singer’s argument is therefore better placed because all living things despite being humans or animals have rights and these rights should be respected and honored. Conclusion Moral theories recognize that animals have the same rights and interests as human beings. Singer therefore cements his argument on the principle of equal consideration of interests which states that animals and humans should be given equal rights and interest regarding the environment. Regan on the other hand heavily relies on the concept of inherent value and he argues that utilizing animals as a means to our ends is morally wrong because it denies them from enjoying their rights Works Cited Pluhar, Edgar. Beyond prejudice: the moral significance of human and non human animals. Durham: Duke University Press. 1995. Print Singer, Peterson. Not for humans only: the place of non humans in environmental issues. Massachusetts: Blackwell Publishing. 2008. print This essay on Theories of Philosophy on Animals was written and submitted by user Cecilia Reyes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Divorce Talk †Creative Writing Informal Essay

The Divorce Talk – Creative Writing Informal Essay Free Online Research Papers The Divorce Talk Creative Writing Informal Essay It was a Friday like any other Friday. I had just made the fifteen minute drive home from the bus stop. When I walked through the door, all I could think about was how hungry I was and all the math homework I had. Usually, when I got home from school, I had the house to myself for about three hours. My brother and parents were at work, so I could play my music as loud as I wanted and finish my homework without interruption. However, today was different. The house was not the welcoming quiet I was usually greeted with at the door. As I shut the door, I realized what was different, everyone was home, my brother, dad and mom. I decided to just shrug it off and go about my usual routine, I got a snack and started my homework. I was sitting on the floor in my room where I usually do my homework when my mom walked in. She greeted me with her usual, â€Å"How was school?† and â€Å"Do you have a lot of homework?† It was then, with a pained expression, that she told me what she really came into my room to say; that she and my dad wanted to have a talk. From that moment on, I knew there was going to be something different about this Friday. When my parents say they want to have a â€Å"talk† both my brother and I know it is never a good sign. A â€Å"talk† is usually an indication of some major catastrophe. The last family talk I can remember was about my Uncles colon cancer, and that talk had ended in tears. Immediately I had a sinking feeling that ran all the way to my feet, making them feel like bricks. As I walked toward the living room where all our family talks took place, I racked my brain to figure out what it was that my parents had to tell my brother and I. Finally, it hit me. I stole a glance in my brother’s direction, and from the look on his face we were thinking the same thing. His usual anything-goes expression was replaced by a look of uncertainty. We slumped onto the couch, not sure if we were ready for what was ahead. It was my mom who spoke first. â€Å"We want to tell you both first of all that we love you and nothing in the whole world could ever change that.† That was all she had to say to confirm that I knew what this talk was about. I had seen it coming, but I thought it I wouldnt be for a little while longer. â€Å"Your father and I aren’t getting along and we’ve tried everything,† she stated matter-of-factly, but i could see pain behind her blue eyes. Then she hesitantly continued, â€Å"We are getting a divorce†. Those words were like a slap in the face. It took a second for her words to sink in, but once they did, everything else that was said went in one ear and out the other. I was in complete shock. My whole world had been shaken, never to be the same again. My dad added, from his seat in the recliner, that he and my mom were there for us if we needed to talk, but that was the last thing I wanted to do. All I wanted to do was to go in my room and cry. I looked in my brother’s direction as we walked out of the room. We both were hurt deeply but had tried not to show it in front of our parents, so it was only when we were out of sight that the tears soaked our faces. When we reached the back of the house, he stopped and looked at me to see if I was hurting as bad as he was. It was then that he hugged me. There was a warmth that came from that hug that to this day I can’t describe. It calmed, soothed, and told me that everything was going to be all right. That hug was exactly what I needed and was the best hug that I’ve ever had. There is no doubt in my mind, on that day my life changed. I was no longer the girl with a perfect family, whose parents were still married. Even though this is the case, I can look back now and see that some good came out of the divorce. Before that day I’d never really cherished my relationship with each member of my family. I never thought about how much I enjoyed the car rides to school with my dad listening the golden oldies. I never realized how much my brother and I are alike. A simple look or a gesture can be like an entire conversation between us. I had not noticed how strong my mom is, and how hard she tried to make things work with my dad. She was doing that for my brother and I, she didnt want us to grow up with a broken family. The main thing I learned was that sometimes life is tough and unbearable, and it is in those times that you need a hug from someone who understands. Research Papers on The Divorce Talk - Creative Writing Informal EssayThe Masque of the Red Death Room meaningsPersonal Experience with Teen PregnancyThe Spring and AutumnTrailblazing by Eric AndersonBook Review on The Autobiography of Malcolm XHarry Potter and the Deathly Hallows EssayNever Been Kicked Out of a Place This Nice19 Century Society: A Deeply Divided EraHip-Hop is ArtStandardized Testing

Guzman Surname Meaning and Origin

Guzman Surname Meaning and Origin The Guzman surname comes from uncertain origins. Two of the disputed theories include: A descendant of Guzmn (good man), a lord or nobleman. It could also indicate a cadet or noble who served in the military.  A habitational surname from  de Guzmn, or  of Guzmn, derived from the village of Guzmn (es) in the province of Burgos, Spain.As an  eastern Ashkenazic name, it could be a variant of Gusman, an  occupational name for a metalworker, from the Yiddish gus, meaning casting and  man. The ancient Guzman surname is the 43rd most common Hispanic surname, and found in all parts of Spain and the Hispanic world. Surname Origin:  Spanish Alternate Surname Spellings:  GUSMAN Where Do People With the Surname Live? According to WorldNames PublicProfiler, individuals with the Guzman surname are found in greatest numbers in Argentina, especially the regions of Argentine Northwest, Cuyo, Gran Chaco, Patagonia, and The Pampas. However, their surname distribution results do not include data from all of the Hispanic countries. Forebears pegs the Guzman surname as most frequently found in the countries of Bolivia, the Dominican Republic, Mexico, Guatemala, Chile,  El Salvador, Guam, Puerto Rico, and Colombia, followed by Venezuela, Argentina, Peru, Cuba, Honduras, Nicaragua, and Spain. Famous People With the Surname Emerita de Guzman - Filipino scientistSanto Domingo de Guzmn (Saint Dominic) - founder of the Order of Friars Preachers, commonly called the DominicansLuis Guzman - Puerto Rican actor Genealogy Resources for the Surname Guzman Family Crest: It May Not Be What You ThinkContrary to what you may hear, there is no such thing as a coat of arms for the Guzman surname.  Coats of arms are granted to individuals, not families, and may be rightfully used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   GUZMAN Family Genealogy ForumSearch this popular genealogy forum for the Guzman surname to find others who might be researching your ancestors, or post your own Guzman query. Source: Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia.  Bergenfield, NJ:  Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. New York: Oxford University Press, 2003. Hoffman, William F. Polish Surnames: Origins and Meanings.  Chicago:  Polish Genealogical Society, 1993. Rymut, Kazimierz. Nazwiska Polakow.  Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.

Social Stratification, Race, and Gender Essay Example | Topics and Well Written Essays - 750 words

Social Stratification, Race, and Gender - Essay Example For instance, I observed a couple laughing heartily when the elevator door opened but as soon as they go into the elevator the stopped laughing. Additionally, contrary to my earlier expectations, the female was standing quite close to the male which to me indicated a degree of comfort and intimacy. However, as soon as they got to the first floor (where they stepped off the elevator) they were laughing loudly again. This sudden break in laughter was one observed point which clarified to me that as soon as individuals get into an elevator their behavior changes in obvious ways. A second observation supports this idea since I was waiting for the elevator with a man who was listening to music through his MP3 player. As we were waiting I could observe him bobbin his head and tapping his feet (I presume it was done in time with the music) but as soon as the elevator doors opened he stopped his ‘dance’. In fact, while he and I were taking the elevator to go down, he did not resume dancing. I could not be sure of when he did resume the activity since he and I went our separate ways. Another thing which I observed was the way people deal with their appendages in an elevator. If a person is leaning against one of the walls of the elevator their legs would normally be crossed but only if the elevator is relatively empty. On the other hand, in a crowded elevator everyone stands up straight. Of course there is no rule for or against leaning with the wall but it is clear that the social norms which recommend that we make room for others are applicable in this case. Finally, I think there might be a gender difference in how people behave in elevators since I saw quite a few women fold their arms while taking an elevator ride. On the other hand, I frequently spotted men with their hands in their pockets as the elevator went up or down. I am not sure if

Detective Story Paper Research Example | Topics and Well Written Essays - 1250 words

Detective Story - Research Paper Example A group of workmen walking on their way home could be observed from a distance. At Geneva, the banking hours changes with demand, and so in most cases, the bankers work overtime to ensure that all customers are served to their satisfaction (Williamson, 1951). In one fateful day, business was going on as usual in one of the small banks as the merchants brought their day cash sales for deposit. It was approaching 7 o’clock and the last depositor had just departed, and the main door closed. The cashiers were busy engaged in balancing their books for the day. When the cashiers finished balancing their books and started packing the daily collection in bags for safe keeping, a knock was heard at the main exit door. Suddenly, three stocky men entered the banking hall while two of them proceeded to the cash section. The third one was left to behind to keep vigil at the main door. Once inside the cash section, one of them held the lady cashier by her neck while placing her other hand o n her mouth. Immediately, the young lady gave a piercing scream, trying to free. For the next few minutes, they got engaged in a wrestle, and at that moment, the young lady inflicted mouth bites on the arms of the attacker. On realizing that the time was moving too fast and it was becoming risky due to the screams, the attacker pointed the gun on her head and released the bullet. The room burst into a loud sound sending every person on the floor. The other attacker had managed to take control and had already accessed the safe - he was already packing the cash in a bag. No single minute was lost and as soon as they had packed all the daily collection and other valuables, they hurriedly left to a car packed adjacent to the main door. The front light facing the bank’s main entrance was not lit and it was hard to clearly observe what was happening. More so, the streets were full of activities with men and women buying wares while others were hurriedly walking to their homes from work. As soon as the two jumped with their bags into the vehicle, the one left manning the main door also hurriedly joined them, and the vehicle speed off. It took the other bankers long before they realized that the gang had already left. It was already at night and so there was no movement into the bank. After waking up, all the staffs were in big shock to find that all their daily collection and other valuables had been taken away. They were not sure of the next action. The bank’s president asked everybody to remain calm as they waited for the police to arrive. With great disbelief, one of the staffs noticed a flow of blood from the point where the young lady operated. On entering the cash point, the lady lay dead on the floor, and nothing much could have been done apart from waiting for the police to arrive. Time had moved so fast, and it was now at 2 am when the police and the detective arrived. Most of the staffs had been released to go home, apart from the senior bank officers who were asked to be left behind as the police officers collected the evidence. As the police officers were dusting the area for the assailants’ finger prints and looking around for DNA samples, the detective was taking temperatures and doing some calculations. Isaac Newton law of the cooling was to be applied in determining the â€Å"

Overcoming Adversity Essay Example for Free

Overcoming Adversity Essay Throughout every person’s life, there always stands an obstacle to overcome. While some choose to retreat from the challenge, others choose to surmount whatever it is holding them back. I have always believed that if someone wants something bad enough, they will work however hard they have to in order to achieve their goal. I can honestly admit that through years of determination, research, and self-motivation I have been able to prevail over my adversity: stuttering. Many people try to mask this speech impediment with flowery terminology such as â€Å"blocking†, â€Å"bumpy speech†, or â€Å"mild disfluency. † To a stutterer, no matter how specialists or professionals refer to this disability, it is far from trouble-free. Each and every day I deal with stuttering with the conviction and determination to speak well. I can say with confidence that my stutter has never held me back from doing anything. Even as a young boy, I knew I could not let this road-block stand in my way of success. This isn’t to say that my stutter at times did not go undetected. There have been many moments of ridicule and embarrassment throughout my life, but I have learned to simply brush them off and move forward. Quite frankly, these uncomfortable situations gave me the strength to work harder, attain more, and help me gain a greater sense of compassion. I feel that an important quality is emotional intelligence. For example, as a class representative and peer mediator, it is important to empathize with others and display this sense of compassion. I believe my stuttering has made me more resilient. It has given me the confidence to know that I can prevail even in the toughest of times. Whenever I am presented with something that is deemed inconceivable, I never back down from the challenge. For example, in wrest ling, whenever I was told someone was â€Å"unbeatable,† I never stopped. In fact, it motivated me to do everything I could to succeed and prove that the title given to my opponent was in fact overrated. Stuttering can be an obstacle only if a person makes it one. In my case, this disorder has only driven me to become the best I can possibly be. I feel that in many situations, whether it be school or athletics, I have overcompensated for what many may see as a deficiency. I have used it as a  stepping stone to success, rather than an anchor to failure. I can remember the countless oral presentations that I would lose sleep over during the previous night. Only a person who stutters can feel the anxiety that one goes through prior to speaking. It was not long after one of my sophomore English class oral presentations that I decided to take an alternative measure. I was either going to let my handicap take hold of me, or strive to plow through this blockade. For years, I had been researching an expensive device made specifically to improve the speech fluency of a stutterer; however, I was raised in a middle class family, where one does not throw around $5,000 for an â€Å"experimental† device. In order to pay for this device, I decided to become a certified lifeguard and work in the summer. I now use the device whenever I have to present anything orally. Stuttering has made me the person I am today: determined, ambitious, and compassionate. Along with the difficulties that I have encountered, I believe it has been instrumental in taking away my sense of complacency. Each and every day I set my expectations high, and know that my tenacity is the essential prerequisite to my future success.

Child Care: Needs Assessment Essay -- trauma-informed care, trauma, b

In this paper I will be discussing the choices I should have made with my past client, John, and how I have grown as a child care professional through my successes and failures therein. I will also discuss how I would go about treating him now, focusing more on cognitive developmental therapy as well as dealing further with his anger and violent actions. My goal in this aspect is to show how I would find the roots of his anger caused by his past to better help him conquer these issues in the future. Further more, I will discuss the benefits of Trauma-informed care and how following the ideals therein could have greatly benefited John's sense of emotional, physical and spiritual well-being. Self Reflection Dealing with a case such as John's, a well rounded view of his situation is entirely vital. A deep understanding of his history should be held with high regard and guide the therapeutic choices taken. Not only do we as child care professionals need to access and treat our patients outward affects of trauma, but we must also find and ease the emotional and biological affects of the trauma experienced, as outlined by Dr. Perry (Perry & Szalavitz, 2006). Dr. Perry's Neurosequential Design Therapy would have been very beneficial for John had it been around then. The importance of starting from the beginning of trauma and treating each step of cognitive development missed through out childhood has proven to be a thorough and powerful tool for successful treatment. With a client like John now, I would spend more time focusing on his relationship with his mother and her boyfriend. The neglect and trauma faced therein would be detrimental to his self-image and social understanding and would be, I imagine, buried very deepl... ...ing that he himself can be proud of, which can only further his self concept and guide him ever forward. Works Cited Perry, D. B., & Szalavitz, M. (2006). The boy who was raised as a dog. (1st ed., p. 18). New York: Basic Books. American Psychological Association (n.d.). What is exposure therapy?. Retrieved from http://www.div12.org/sites/default/files/WhatIsExposureTherapy.pdf Boyd, D., Johnson, P., & Bee, H. (2012). Lifespan development. (4th ed., p. 386). Toronto, ON: Pearson Publishing. Child Traumatic Stress Network. (2003). Effective treatments for youth trauma . Retrieved from http://www.nctsn.org/sites/default/files/assets/pdfs/effective_treatments_youth_trauma.pdf Klinic Community Health Center. (2013). Trauma informed - the trauma toolkit. Retrieved from http://trauma-informed.ca/wp-content/uploads/2013/10/Trauma-informed_Toolkit.pdf

Business Card Etiquette Essay

Business Card Etiquette: A Must Master Have you ever experienced how mortifying it is when you’re asked for a business card and you don’t have any? Either you forgot to bring one or run out of business cards, this incident is embarrassing both to the asker and to the one being asked for. Habitually forgetting the business cards is the most famous neglect that someone makes when it comes to business card etiquette. In the business world it is important to always remember the business card etiquette as this would speak much of you and the business that you are representing. So, what do we have to be harking backed to when it comes to business card etiquette? First, it is always helpful to have a system to remember to bring a bunch of cool business cards with you every time. Put it in a business portfolio or your purse or desk drawer or a cool business card holder, whichever is applicable and more convenient for you. As one of your most important marketing weapon, a cool business card should always be present in business meetings and basically everywhere. This system would also save you from doing the same mistake that most forgetful entrepreneurs do. The second business card etiquette you should be dredging up on is that it should present creativity. Creative business cards not only state your name, contact numbers, or company logo. The style itself should discourse what kind of service you do or product you provide. You might even want to try cool digital business cards if you’re on the PC or electronic business world. Creative business cards give respect to the card giver and receiver alike. Third thing to consider in business card etiquette is the poise of the card. Cool business cards make the receiver want to keep the card for some reasons like future reference or simply because it is something likable. Either way, cool business cards promote boost in the owner’s individuality. The last and most important thing to ruminate in business card etiquette is the manner on how you present your card. Handing over wrinkled, torn or stained business cards give a reflection on how you see the receiver. This is a big no, especially when you’re dealing with CEOs and managers of companies. Also, it is but proper not to present business cards during personal or emotional correspondence like condolences, get well soons, and even congratulations. So, you can understand that business card etiquette is as much as important as the card itself. Mastering it not only brings potential income to the business but a lasting impression of good reputation as well. Design diaries batch 2 (9-28) 9. China  Travel Depotwww. chinatraveldepot. com Anyone planning to travel along China might want to browse www. chinatraveldepot. com, the official website of the top destination service provider of the country. The site provides information regarding China activities, flights, hotels, tour packages, cars rental, Yangtze cruises, top China tours, prices, and promotions. Basically, what they offer is within- China travel services. But they also provide an option for add- on international travel services by teaming up with Expedia, one of the leading online tour operator in the world. The company also deals with the possibility of customization options and packages to provide the perfect travel destination. China Travel Depot serves over 60 chain stores and outlets located all over China. 10. Extreme Piewww. xtremepie. com It’s up for the hippies to search for the biggest surf, snow, ride, and skate brands online at www. extremepie. com. Nike, Oakley, Nixon, Jansport, Billabong, Converse, Sanuk, Roxy, Havaianas, Element, and Reef are just some of the wide array of brands to choose from. The site features a full assortment of styles that are hip for the current season. Products are categ orized as to usage (by ladies, men, and kids), gift items, and hardware. Extreme Pie offers their customers with a 110% price promise and a good pact of 90 day returns policy(both subject to company’s discretion). The company also gives a deal of free delivery for UK Mainland residents at some point detailed in the terms. 11. Fitness Footwear  www. fitnessfootwear. com If someone is looking for quality footwear, fitnessfootwear. com is a must- visit site for him. Trendy and superior footwear from brands like Adidas, Birkenstock, Reebok,The North face, Under Armor Tactical, New Balance, Havaianas, Merrell, Vivo Barefoot, Fitflop, Hi- Tec, and Saucony are in store at www. fitnessfootwear. com. Another great feature of this site is that it has a shoe size converter for UK, Europe, and USA shoes. Visitors can choose from the variety of Running, Toning, Casual, Outdoor men’s and women’s shoes, insoles, socks, and accessories. To top all that, product updates, promotions, and discounts are given to customers who sign up to the FitnessFootwear. com newsletter. 12. Moonbasawww. moonbasa. us Moonbasa is powered by Mola Group, a China- based company established in 2007, which currently have 800 employees. They specialize in women underwear and clothing but also offer other products such as shoes, handbags, home textile used outdoors and indoors, and Euro- style apparel. They have an elite staff of hunting professionals like Terry Drury, Mark Drury, Jay Gregory, Spook Span, Ronnie â€Å"Cuz† Strickland, Hank Parker, Rick Kreuter, Keith Beam, and more. The company started in the 70’s when the owner, Pete Shepley, experimented with new ideas for bow release aids. From flexible plastic arrow vane to replace the feathers, he trialed to the perfection of his first compound bow. Today, the line of PSE products vastly includes Pro Series Bows, Main Line Bows, Field Ready Bows, Recurve Bows, and a lot more.

Discretion in the Criminal Justice System Essay

Shifting the amount of discretion within our justice system could be for better or worse, but why fix something that’s not broken? Although most police officers use discretion, â€Å"Many police officers (and whole departments) prefer to focus on the justice aspects of police work: getting offenders off the streets, responding to emergencies, scoring big drug busts, and generally ‘catching the bad guys. ‘† (Fuller, J. R. Pg. 6. ) No matter how much discretion you give an officer, it’s ultimately their choice to use it. Although it is common throughout the criminal justice system, some authoritative figures don’t use discretion in a way to guide punishments; they stay in accordance with established guidelines. In my opinion, depending on the severity of the crime discretion should or should not be used. For example, discretion should be used for a first time offender for speeding but should not be used for a first time offender of rape. â€Å"The police are typically the first contact that young victims and delinquents have with the juvenile justice system. As with adults, law enforcement serves as the gatekeeper to the justice system. † (Fuller, J. R. Pg 17. ) It is extremely important for a police officer to make the decision of introducing a juvenile to the justice system. The responsibility for authorities to use discretion is crucial for a juvenile’s future. With adults, less discretion could be used because they have a greater sense of morals. In today’s society I have personally seen adults expect leniency just because, for example, they have a police organization bumper sticker. Enforcing the law for adults who are habitual offenders is necessary to uphold order. One can only push society and the law so far; at some point you must face the consequences. As we talked about in class, the 3-strike rule is a fair method of deciding who should be held accountable. â€Å"Three major studies were commissioned to examine police practices in detail and to update the 1931 Wickersham commission report (National Commission on Law Observance and Enforcement, 1971). These include the report of the President’s Commission on Law Enforcement and Administration of Justice (1967) entitled The Challenge of Crime in a Free Society (1967), a report of the National Advisory Commission on Civil Disorders (1968), and a report of the National Advisory Commission on Criminal Justice Standards and Goals (1973). Each of these commissions was a major undertaking by a large number of scholars and practitioners who focused on solving some of the problems in both policing and the criminal justice system as a whole. The commission reports include multiple proposals to tighten the controls over police discretion, including the use and abuse of force. † (Alpert, Dunham. Pg. 11. ) Whether for good or bad; laws shape citizen’s views of beliefs, actions and character. Unfortunately not all systems of morality and discretion are used properly. Discretion should be used in moderation and to preserve order in society, not used in excessive amounts to threaten the law’s purpose. In summary, I feel discretion is a necessity. With our overcrowded jails, police and judges need to use their training, insight and experience to keep the public safe from individuals that have no regard for the law. Bibliography * Alpert, Geoffrey P. ; Dunham, Roger G†¦ Understanding Police Use of Force: Officers, Suspects, and Reciprocity. West Nyack, NY, USA: Cambridge University Press, 2004. p 11. * Hagan, F. (2011). Ch 1. Essentials of Research Methods in Criminal Justice and Criminology (pp. 1-45). New York, New York: Prentice Hall, 3rd Edition. * Fuller, J. R. (2008). Juvenile Delinquency – Mainstream and Crosscurrents. New York, New York: Prentice Hall, 1st edition. * Owen, S. S. (2012). Foundations of criminal justice. Oxford: Oxford University Press.

Water Erosion Degrading The Land in Australia †Science Essay

Water Erosion Degrading The Land in Australia – Science Essay Free Online Research Papers Water Erosion Degrading The Land in Australia Science Essay This essay will explore the topic of water erosion. Water erosion means the removal of soil by water. In this essay, I want to investigate the answers to the following questions. First, this essay will talk about what it is and why does it happen. Second, this essay will talk about what effect and where does it occur. Third, this essay will try to understand what has been done and is being done to control erosion. Water erosion is the most common type of land degradation affecting Australia. It could be divided into 4 types. Sheet Erosion is the removal of a fairly uniform layer of soil from the land surface by raindrop splash or runoff. After the gully erosion land surface is runoff by water and it makes large cannels in the landscape. Tunnel erosion remove the sub-surface soil while the soil surface remains act, and landslip is the removal of the soil mass downhill under the force of gravity. This water erosion happens because of heavy rainfall. The effect of the water erosion is usually damage to vegetation. Loss of top soil and fertility, reduced plant growth, loss of area for farming could be main problems of water erosion. Water erosion mostly happen in bald area. Plants prevent soils from being swept away because their roots hold the soil. The area which animals ate and trample the grasses. Once again, the bare soil is vulnerable to water or wind. Water erosion can be minimized by using contour banks and vegetation cover. Gully erosion can be controlled by grassed waterway. A grassed waterway is a wide, shallow grassed channel that can carry a large volume of water quickly down a steep slope. Drop structures are constructed along waterways to drop water to lower elevations without causing erosion. Water erosion has 4 main types and happens because water removes the soil. Its effect is the damage to the soil. The damage makes vegetation to fail. Water erosion usually occurs in bare soil. There are several tries to cure the erosion. I wanted to find it to, but I couldn’t. Research Papers on Water Erosion Degrading The Land in Australia - Science EssayAnalysis Of A Cosmetics AdvertisementThe Spring and AutumnThe Effects of Illegal ImmigrationMind TravelThe Hockey GameHip-Hop is ArtWhere Wild and West MeetRelationship between Media Coverage and Social andCapital PunishmentStandardized Testing

Essay on Bipolar Disorder

Essay on Bipolar Disorder According to the National Institution of Mental Habits, bipolar disorder is characterized by extreme mood changes, from manic episodes of intense energy, followed by extreme lows of depression. Quite a few of the history’s best artists, entertainers and athletes and the like have or have had Bipolar Disorder – whether diagnosed or not. This includes crooner Frank Sinatra, 1960s icon Jimi Hendrix, ’90s rocker Curt Kobain, painter Vincent Van Gogh, tons of writers, and even actress Catherine Zeta-Jones, among too many others. Sometimes called â€Å"Manic Depression,† Bipolar Disorder affects 2.5 percent of the U.S. population. It is characterized by extreme mood changes, from manic episodes of intense energy, followed by extreme lows of depression, according to the National Institution of Mental Habits. Bipolar Disorder is difficult to diagnose, even to experts, because there are so many different varieties of Bipolar Disorder and Depression. Reasons of Bipolar Disorder Many factors can be attributed to the reason a person experiences Bipolar Disorder. It can be due to their genetics, as in how they may have inherited from their parents the gene for Bipolar Disorder. It could be brought on by drug and alcohol abuse and addiction; it is a much-known fact that substance abuse is very common among people with Bipolar Disorder, the reasons for which are unclear. However, it is speculated that people with Bipolar Disorder may treat their symptoms with alcohol or drugs. It is also known that substance abuse can trigger, or even prolong, mental illness, including mood disorders. Naturally, medications exist for Bipolar Disorder, and they have been known to help alter a person’s brain chemistry so that their mood is balanced and steady. After a person is diagnosed with Bipolar Disorder, they are most always given medication to combat the intense symptoms. RELIEVING STUDENTS SCHOOL-RELATED STRESS However, lifestyle choices can also potentially help a person manage their mental illness or mood disorder. This extends to drinking habits and drug-taking habits, as said before, but stress, diet, exercise habits and overall health play a crucial role, too. Moderation and self-discipline are always key. Exercise has a way of balancing the firing of neurotransmitters in the brain, which play a crucial role in mood, behavior and cognition and happiness. It is a proven fact that exercise and physical health are fundamental to good mental health, as well, in part because it helps relieve stress and tension and it also encourages the body to work properly and effectively. How to Deal with Mood  Disorder? One of the scariest things about any mood disorder is the way it becomes insurmountable to deal with and tackle. In other words, some people experience horrific Bipolar episodes and fear they will have to deal with the uncertainty and unpredictability of it for the rest of their lives. It affects every single aspect of one’s life. Unfortunately, this all too often tricks people into thinking they are better off committing suicide, ending their life, the pain, the depression. This is because the person with Bipolar Disorder experiences a high so high that they feel they can do anything, become a better person, be successful and happy and productive and wealthy. They get ideas and missions, create objectives, and they get powerfully motivated to do something. However, this high, the manic state, can directly follow a Depression so crippling that they feel the Manic state they just experienced was mostly just to tease them – that they could never be happy or at least not h appy for too long. To conclude, Bipolar Disorder exists and it’s an issue worth paying attention to. It is something that affects people from all walks of life, cultures, professions, philosophies – and it affects various – if not all – aspects of their life, as well, almost always in a detrimental way. It can keep a person from sleeping well at night, from eating and interacting with people, from doing things they enjoy, even things they have to do – like going to work and other responsibilities. Even simple things like doing laundry can be a struggle for people with Bipolar Disorder or with any variation of Depression. What is most tragic about Bipolar Disorder is the fact that it can occur suddenly and without any warning – it just happens. Nothing, in particular, may trigger it. Bipolar Disorder doesn’t discriminate by wealth, ethnicity, and religious creed. But it is a problem all over the world – and it is just as serious as cancer is.

Leadership, Team Building and Communication Case Study

Leadership, Team Building and Communication - Case Study Example Though such examples are always amongst the academic courses such as strategic management or marketing or entrepreneurship, where examples of Costa and Dunkin Donuts, etc are given, but not when it comes to leadership, team building and communication. This assignment specifically discusses a caf and discusses the said concepts about the same. The owners of the caf are Rose Gray and Ruth Rodgers. Prior to predicting the leadership styles that are adopted by the owners of the caf, it is critically important to discuss and analyze the prevailing environment at the caf, for which, some critical points are quoted below from the extract. In the initial portion of the article, the author clearly states there was a clear indication about the caf being a step ahead of the conventional cafes with a family like atmosphere, a spirit of community, with mutual care and support amongst people. Respect for all is the key term that has been identified as the differentiating factors, whereby respect is for all, including the chefs, the waiters, dishwashers, everyone. Respect comes from within, from the culture, ultimately yielded in the top-bottom approach, and not possible otherwise. Other than this, there are no hierarchies, every person is free to take up a job that they discover and realize that they can do it. Following the same, there are no rigid job descriptions and there flexibility to switch roles within the arena. There is appreciation of creativity and provision of self audit, with responsibilities of actions taken by the person in-charge. Despite there being more freedom and lesser control, there is absolutely no t olerance for bad service due to a bad mood, though these are also individuals and there can always be a bad day, because a good food is no guarantee of bringing the customer back but a bad service would definitely not bring him back. Equality and mutual support are the major fundamentals; the daily menu is decided by the chefs and then moved up, which shows a classical example of a bottom-up approach. The seniors are influential but in an effective and unfelt manner, with no explicit push. The key rule is: 'involve everyone equally' which defines the strategy followed by the owners. There are no uniforms like any other traditional caf, which illustrates the openness of expression and empowerment. Following these evidences, as depicted above from the analytics of the case, it is clearly visible that the leadership style adopted is participative or democratic. The clear motto of such a group is 'let us', and this is precisely how it all proceeds; as the case suggests, there is no bossing around nor there is any delegation of tasks that might be the case in autocratic or delegative style of leadership respectively. For identifying the emotional intelligence competencies used in this assignment, reference is made to the Goleman's five dimensions of emotional intelligence. Goleman identifies two fundamental categories and then the dimensions respectively i.e.: Personal Competency Self awareness Self regulation Motivation Social Competency Empathy Social work As it is wisely said that the changes that are effective, come from the topic, along the similar lines, a brief analysis of the case and as visible from the readings quoted in the previous section, it is clearly vi

The Monk & The Riddle Essay Example | Topics and Well Written Essays - 500 words

The Monk & The Riddle - Essay Example My viewpoint contradicts Komisar’s concepts that attribute losses or failures to have close relations to entrepreneurship. It is surprising that Komisar relates failure as justified in entrepreneurship while associating factors such as interest as sole motivators of innovation. Komisar’s adventure with the Monk through their trip up hill and back without paying for the services contradicts entrepreneurial primary and core goals (Kosimar 5). Komisar’s actions involve shifting of entrepreneurship focus from harnessing the motivation to make profits. Instead, Komisar advocates pursuit for passion, gaining experience and satisfaction as vital entrepreneurial goals. I believe an individual’s success in relation to entrepreneurship involves gaining and earning profit from initial capital investments. Similarly, it is surprising that Komisar recommends his own experience involving loss value in as a means of success in entrepreneurship. Based on my viewpoint, Komisar’s perception is surprising in relation to other entrepreneurial contexts because it involves accepting losses and lack of vision in developing an enterprise can cause failure. Lenny is a visionary character and ready to make bold decisions. I perceive Lenny as possessing boldness because of his willingness to interact and share his problems. He identified that Randy could assist him. Based on my viewpoint, Lenny’s character can allow him to take risks and, therefore, is a great entrepreneur. Randy expressed willingness to listen to Lenny for several reasons. First, Randy is passionate to assist individuals who are confident to take the most for their entrepreneurial roles. I perceive Randy as a proud character who believed he understood other people better than they did (Komisar 23). Risk takers such as Lenny are always willing to bet everything for their urge to set up entrepreneurial enterprises. Second, Randy expressed concern about the plight of

Dance Critical Analysis Essay Example | Topics and Well Written Essays - 250 words

Dance Critical Analysis - Essay Example Her body was expert in making curved patterns, waves, propels, rises, and drops. Her body movements were quivering and quaking with the music, which was some Egyptian melody. Since I knew that in belly dance, the audience is supposed to give attention to individual movements of all body parts instead of foot movements, I closely observed the patterns the dancer was making with her body parts, and especially, the belly, which was moving with extraordinary vigor and control. I saw that her hands and arms were moving sinuously, just like serpents fly in the air. The background was striking, and the colors in it and the dancer’s dress were vivid and bright. The dance itself was very emotion-evoking, as I found the dancer dancing in the happiness of finding her love. I would love to learn and attempt this dance style, and if I get a chance, I would definitely pay to go see this dance in

Swiss Graphics Designer Max Huber

Swiss Graphics Designer Max Huber Profile of Max Huber 1.1 His Brief Introduction Max Huber was an outstanding and influential Swiss graphic designer in the 20th century. In 1919, he was born in Switzerland, and in 1992, he died in Sagno, Switzerland. When he was 17, he had the opportunity to study in the Zurich School of Arts and Crafts which was very famous in Switzerland, because there were many outstanding teachers in this school, such as Otto Weber, Ernst Gubler, Heinri MÃ…Â ¸ller, Gottlieb Wehrli, Alfred Willimann and Walter Roshardt who were very outstanding in Switzerland. And when he studied in this school, Max Huber always spent much time to stay in the school library, because those outstanding teachers usually suggested that he should know and learn more knowledge about the experiments of Bauhaus-designers such as European abstract artists and russian constructivists by using the school library resources. And then, Max Huber as one of the great graphic designers began his professional pace, what should be pointed out is that Werner Bischof, Josef Mà ƒ ¼ller-Brockmann, Carlo Vivarelli and Hans Falk gave him many creations help and inspiration in his formative years (Hollis, 2006). 1.2 His Work Experience In 1935, Max Huber began his career in Zurich, at the beginning he worked at an advertising agency, and then he worked for the Emil Schultness at ConzettHuber, at the same time, he met Max Bill and Hans Neuburg who were also the famous industrial designer and graphic designer. When he was at the age of 21 in 1940, the World War II broke out, in order to do not join the Swiss army, Max Huber moved to Milan (Italy). When he arrived at Milan, he could only stutter a few words using Italian. However, the stuttering did not disguised his talent, relying on a calling card which was seemed to be printed at the first sight, but the elegant card was made by the hand-drawn letters with their careful spacing through a closer look, that could deeply impress Antonio Boggeri, and then Antonio Boggeri decided to hire Max Huber. Therefore, he could smoothly join the Studio Boggeri. When he worked in the Studio Boggeri in Milan, Max Huber considered that illustration, painting, photography and printi ng could be fused in together, and little by little, by exchanging ideas with other same-age designers, he became the avant-garde artists and the leading exponent in term of the plane design field. In 1941, Italy also entered the Second World War, so Max Huber was forced to be back to his motherland Switzerland, and between 1942 and 1944, he built the influential art magazine Du with Werner Bischof and Emil Schultness, and he also joined the Alliance Association of Modern Swiss Artists, and exhibited his abstract work with a group of modern Swiss artists at the Kunsthaus Zurich. However, when he stayed in Zurich, he could not forget Studio Boggeri and Milan, and he always thought that Studio Boggeri and Milan were so exciting and attractive, so he decided to be back to Milan as soon as possible. When the Second World War ended, he was appointed as the creative director by the Italian publisher Einaudi for the publishing house, so he could have the chance to contact with the post-war Italian intelligentsia, and at that time, he believed that the design had the ability to restore peoples beliefs and values in the aftermath of the Second World War. 1.3 His Design Concept Max Huber always persist in their design idea, he never make use of his images in a strict sense, in order to convey a certain feeling of dynamism and speed, he always used the combination between unframed flat photographic and typographic elements with strips of color, and in his design, people could identify these elements which were not used to tell a story. By the use of bold shapes and primary colors, Max Hubers work was focus on photographic experiments and clear type, and his strict work elements were easy to be identified. In addition, Max Huber preferred the clarity, rhythm and synthesis, and his work usually showed different hierarchical groups by the use of succinct texts, and so on. Anyhow, he never was influenced by fashion and other external factors, he had been insisting on his own ideas. Milan is an international metropolis, and Max Huber as a famous designer was usually invited to attend many international design-conventions, and he could be contact with other major designers by those international design-conventions or trips, and he fell in love with Takeshi Konos daughter and married her, Takeshi Kono was also one of the leading Japanese designers, Max Huber spent about two years in Japan. So, he could learn the different design ideas to apply in his works. 1.4 His Design philosophy After World War II, Max Huber had been keeping the humanistic design belief, and with a variety of cultural influence in Milan, he designed a series of works using the design aesthetic utopia for enterprise and business promotion. It can say that Max Huber was the pioneer of utopia aesthetic. Utopia is a vision of mankind for a better society, and is also the best human society in human ideology as the same as the earlier utopian socialism. Utopia Esthetics is the use of people yearning for a better life to inspire people to dream (Freitas Vieira, 2005). Max Hubers design used and developed this concept, which made him achieve great success, so, in his design of future life, nowhere is the design of using this concept, and this humanistic conception of design received highly attention in Europe, his purpose was to rescue people from the war. In order to achieve his target, Max Huber has always insisted on being a freelance designer, and he always worked as the direct collaboration w ay with his client. He tried his best to create the balance between the demand of each client and his own demand (Campana, et. al., 2006). Even the clients proposed comparative funny request, he would try to meet the demand of clients, and if the advice had a little use, he would be willing to modify his plan. So, Max Huber always loved innovatory research, and always kept a lively curiosity to follow his ideal and faith. 2.0 Visual Analysis 2.1 Gran premio dell Autodromo Monza In 1948, Max Huber designed the celebrated poster for the Monza Grand Prix, the name of the celebrated poster was Gran premio dell Autodromo Monza, and its size was 1400x1000cm, this work helped him win the first prize in the competition, and this work as the same as Max Huber was well-known all over the world. This works color was bright, and the content was simple and comprehensive, it truly and clearly displayed the Monza Grand Prix. Meanwhile, this work showed the stronger sense of hierarchy to attract peoples attention, which also represented Hubers brilliant and innovative design; perfect arrow curve was very good to show circuit authenticity (ICONOFGRAPHICS, 2007). This work precisely and vividly showed his creation idea and design concept to people; it also released this modern design concepts and ideas; it was apparent that this work was showing his futurism inspiration. In a word, this work had lively format, bouncing color, fluent text, exquisite design and powerful sense of hierarchy, which could deeply attract peoples attention. 2.2 La Rinascente Italys largest department store chain La Rinascente is located next to the Cathedral Duao Mo; La Rinascente means recovery, rehabilitation and re-production, which could also be consistent with Max Hubers design concepts and aesthetic utopia. Max Huber worked for the department store La Rinascente from 1950 to 1954, in 1951, he designed the monumental work for La Rinascente, this work was named La Rinascente which was used for advertising, and its size was 295x205mm, and today, this trademark has been familiar with people all over the world. This work had also distinctive color, red, black and white were clearly distribution, and font also was concise and representative. This work could be firmly remembered, even if only once. In a word, this work could not only bring many commercial gains, but also change the masses feeling to La Rinascente and Milan visual scenery. It was more important that this work changed that era of collective memory (Campana, et. al., 2006). 3.0 Conclusion In conclusion, through the analysis of Max Huber, it appears that Hubers work was consistently innovative, and by combining painting and photography with other graphic media, he remained avant-garde throughout his career, bringing the utopian vision of the modern masters to bear on corporate typography and identity design. Many of his works are classic, and he made great contribution to modern aesthetics.

Invent Your Own Technology Essay :: Writing Essays

Invent Your Own Technology Essay When I was first assigned, the â€Å"invent your own technology† assignment, I had no idea of how I was going to complete this project. I had no understanding of why we had to create a project like this, especially when there are already various writing technologies available to us. I can honestly say, that by the end of this project I had realized how much technologies such as computers, typewriters, pens, pencils, and paper are taken for granted everyday. Dennis Barron said â€Å"writing is first and foremost a technology† (Barron, 37). This statement is something that I agree with! I think that any way someone writes should be considered a technology. The materials used for my project, include: a sweatshirt, twizzlers, and glue. I came up with the idea of gluing the twizzlers to the sweatshirt. When I first began this project, I did not count on being faced with any problems. I thought that I would just glue tiny pieces of cut up twizzler to the sweatshirt and that would be that. The first problem that I faced was: the candy would not stick to the sweatshirt. For whatever reason, the glue was not able to hold the twizzler pieces to the front of the sweatshirt. This definitely prolonged the gluing process. Once this problem had arisen, I went back to try to think of what I would be able to use to glue this candy to. I tried two different things. The first, a sheet. The problems with that was, that the sheet was so flimsy, that when I went to hold it up (like I was going to show it to someone), the candy pieces fell off. The second thing I attempted was a bath towel. The issue with that, was it was too thick. The pieces of ca ndy stayed glued, but the end presentation was not something that I would have been proud to show to the class.

Second Foundation 20. “I Know…”

The last two months of the Stettinian war did not lag for Homir. In his unusual office as Mediator Extraordinary, he found himself the center of interstellar affairs, a role he could not help but find pleasing. There were no further major battles – a few accidental skirmishes that could scarcely count – and the terms of the treaty were hammered out with little necessity for concessions on the part of the Foundation. Stettin retained his office, but scarcely anything else. His navy was dismantled; his possessions outside the home system itself made autonomous and allowed to vote for return to previous status, full independence or confederation within the Foundation, as they chose. The war was formally ended on an asteroid in Terminus' own stellar system; site of the Foundation's oldest naval base. Lev Meirus signed for Kalgan, and Homir was an interested spectator. Throughout all that period he did not see Dr. Darell, nor any of the others. But it scarcely mattered. His news would keep – and, as always, he smiled at the thought. Dr. Darell returned to Terminus some weeks after VK day, and that same evening, his house served as the meeting place for the five men who, ten months earlier, had laid their first plans. They lingered over dinner and then over wine as though hesitating to return again to the old subject. It was Jole Turbor, who, peering steadily into the purple depths of the wineglass with one eye, muttered, rather than said, â€Å"Well, Homir, you are a man of affairs now, I see. You handled matters well.† â€Å"I?† Munn laughed loudly and joyously. For some reason, he had not stuttered in months. â€Å"I hadn't a thing to do with it. It was Arcadia. By the by, Darell, how is she? She's coming back from Trantor, I heard?† â€Å"You heard correctly,† said Darell, quietly. â€Å"Her ship should dock within the week.† He looked, with veiled eyes, at the others, but there were only confused, amorphous exclamations of pleasure. Nothing else. Turbor said, â€Å"Then it's over, really. Who would have predicted all this ten months ago. Munn's been to Kalgan and back. Arcadia's been to Kalgan and Trantor and is coming back. We've had a war and won it, by Space. They tell you that the vast sweeps of history can be predicted, but doesn't it seem conceivable that all that has just happened, with its absolute confusion to those of us who lived through it, couldn't possibly have been predicted.† â€Å"Nonsense,† said Anthor, acidly. â€Å"What makes you so triumphant, anyway? You talk as though we have really won a war, when actually we have won nothing but a petty brawl which has served only to distract our minds from the real enemy.† There was an uncomfortable silence, in which only Homir Munn's slight smile struck a discordant note. And Anthor struck the arm of his chair with a balled and furyfilled fist, â€Å"Yes, I refer to the Second Foundation. There is no mention of it and, if I judge correctly, every effort to have no thought of it. Is it because this fallacious atmosphere of victory that palls over this world of idiots is so attractive that you feel you must participate? Turn somersaults then, handspring your way into a wall, pound one another's back and throw confetti out the window. Do whatever you please, only get it out of your system – and when you are quite done and you are yourselves again, return and let us discuss that problem which exists now precisely as it did ten months ago when you sat here with eyes cocked over your shoulders for fear of you knew not what. Do you really think that the Mind-masters of the Second Foundation are less to be feared because you have beat down a foolish wielder of spaceships.† He paused, red-faced and panting. Munn said quietly, â€Å"Will you hear me speak now, Anthor? Or do you prefer to continue your role as ranting conspirator?† â€Å"Have your say, Homir,† said Darell, â€Å"but let's all of us refrain from over-picturesqueness of language. It's a very good thing in its place, but at present, it bores me.† Homir Munn leaned back in his armchair and carefully refilled his glass from the decanter at his elbow. â€Å"I was sent to Kalgan,† he said, â€Å"to find out what I could from the records contained in the Mule's Palace. I spent several months doing so. I seek no credit for that accomplishment. As I have indicated, it was Arcadia whose ingenuous intermeddling obtained the entry for me. Nevertheless, the fact remains that to my original knowledge of the Mule's life and times, which, I submit, was not small, I have added the fruits of much labor among primary evidence which has been available to no one else. â€Å"I am, therefore, in a unique position to estimate the true danger of the Second Foundation; much more so than is our excitable friend here.† â€Å"And,† grated Anthor, â€Å"what is your estimate of that danger?† â€Å"Why, zero.† A short pause, and Elvett Semic asked with an air of surprised disbelief, â€Å"You mean zero danger?† â€Å"Certainly. Friends, there is no Second Foundation!† Anthor's eyelids closed slowly and he sat there, face pale and expressionless. Munn continued, aftention-centering and loving it, â€Å"And what is more, there was never one.† â€Å"On what,† asked Darell, â€Å"do you base this surprising conclusion?† â€Å"I deny,† said Munn, â€Å"that it is surprising. You all know the story of the Mule's search for the Second Foundation. But what do you know of the intensity of that search – of the single-mindedness of it. He had tremendous resources at his disposal and he spared none of it. He was single-minded – and yet he failed. No Second Foundation was found.† â€Å"One could scarcely expect it to be found,† pointed out Turbor, restlessly. â€Å"It had means of protecting itself against inquiring minds.† â€Å"Even when the mind that is inquiring is the Mule's mutant mentality? I think not. But come, you do not expect me to give you the gist of fifty volumes of reports in five minutes. All of it, by the terms of the peace treaty will be part of the Seldon Historical Museum eventually, and you will all be free to be as leisurely in your analysis as I have been. You will find his conclusion plainly stated, however, and that I have already expressed. There is not, and has never been, any Second Foundation.† Semic interposed, â€Å"Well, what stopped the Mule, then?† â€Å"Great Galaxy, what do you suppose stopped him? Death did; as it will stop all of us. The greatest superstition of the age is that the Mule was somehow stopped in an all-conquering career by some mysterious entities superior even to himself. It is the result of looking at everything in wrong focus. â€Å"Certainly no one in the Galaxy can help knowing that the Mule was a freak, physical as well as mental. He died in his thirties because his ill-adjusted body could no longer struggle its creaking machinery along. For several years before his death he was an invalid. His best health was never more than an ordinary man's feebleness. All right, then. He conquered the Galaxy and, in the ordinary course of nature, proceeded to die. It's a wonder he proceeded as long and as well as he did. Friends, it's down in the very clearest print. You have only to have patience. You have only to try to look at all facts in new focus.† Darell said, thoughtfully, â€Å"Good, let us try that Munn. It would be an interesting attempt and, if nothing else, would help oil our thoughts. These tampered men – the records of which Anthor brought to us nearly a year ago, what of them? Help us to see them in focus.† â€Å"Easily. How old a science is encephalographic analysis? Or, put it another way, how well-developed is the study of neuronic pathways.† â€Å"We are at the beginning in this respect. Granted,† said Darell. â€Å"Right. How certain can we be then as to the interpretation of what I've heard Anthor and yourself call the Tamper Plateau. You have your theories, but how certain can you be. Certain enough to consider it a firm basis for the existence of a mighty force for which all other evidence is negative? It's always easy to explain the unknown by postulating a superhuman and arbitrary will. â€Å"It's a very human phenomenon. There have been cases all through Galactic history where isolated planetary systems have reverted to savagery, and what have we learned there? In every case, such savages attribute the to-them-incomprehensible forces of Nature – storms, pestilences, droughts – to sentient beings more powerful and more arbitrary than men. â€Å"It is called anthropomorphism, I believe, and in this respect, we are savages and indulge in it. Knowing little of mental science, we blame anything we don't know on supermen – those of the Second Foundation in this case, based on the hint thrown us by Seldon.† â€Å"Oh,† broke in Anthor, â€Å"then you do remember Seldon. I thought you had forgotten. Seldon did say there was a Second Foundation. Get that in focus. â€Å"And are you aware then of all Seldon's purposes. Do you know what necessities were involved in his calculations? The Second Foundation may have been a very necessary scarecrow, with a highly specific end in view. How did we defeat Kalgan, for instance? What were you saying in your last series of articles, Turbor?† Turbor stirred his bulk. â€Å"Yes, I see what you're driving at. I was on Kalgan towards the end, Darell, and it was quite obvious that morale on the planet was incredibly bad. I looked through their news-records and – well. they expected to be beaten. Actually, they were completely unmanned by the thought that eventually the Second Foundation would take a hand, on the side of the First, naturally.† â€Å"Quite right,† said Munn. â€Å"I was there all through the war. I told Stettin there was no Second Foundation and he believed me. He felt safe. But there was no way of making the people suddenly disbelieve what they had believed all their lives, so that the myth eventually served a very useful purpose in Seldon's cosmic chess game.† But Anthor's eyes opened, quite suddenly, and fixed themselves sardonically on Munn's countenance. â€Å"I say you lie.† Homir turned pale, â€Å"I don't see that I have to accept, much less answer, an accusation of that nature.† â€Å"I say it without any intention of personal offense. You cannot help lying; you don't realize that you are. But you lie just the same.† Semic laid his withered hand on the young man's sleeve. â€Å"Take a breath, young fella.† Anthor shook him off, none too gently, and said, â€Å"I'm out of patience with all of you. I haven't seen this man more than half a dozen times in my life, yet I find the change in him unbelievable. The rest of you have known him for years, yet pass it by. It is enough to drive one mad. Do you call this man you've been listening to Homir Munn? He is not the Homir Munn I knew.† A medley of shock; above which Munn's voice cried, â€Å"You claim me to be an impostor?† â€Å"Perhaps not in the ordinary sense,† shouted Anthor above the din, â€Å"but an impostor nonetheless. Quiet, everyone! I demand to be heard.† He frowned them ferociously into obedience. â€Å"Do any of you remember Homir Munn as I do – the introverted librarian who never talked without obvious embarrassment; the man of tense and nervous voice, who stuttered out his uncertain sentences? Does this man sound like him? He's fluent, he's confident, he's fun of theories, and, by Space, he doesn't stutter. Is he the same person?† Even Munn looked confused, and Pelleas Anthor drove on. â€Å"Well, shall we test him?† â€Å"How?† asked Darell. â€Å"You ask how? There is the obvious way. You have his encephalographic record of ten months ago, haven't you? Run one again, and compare.† He pointed at the frowning librarian, and said violently, â€Å"I dare him to refuse to subject himself to analysis.† â€Å"I don't object,† said Munn, defiantly. â€Å"I am the man I always was.† â€Å"Can you know?† said Anthor with contempt. â€Å"I'll go further. I trust no one here. I want everyone to undergo analysis. There has been a war. Munn has been on Kalgan; Turbor has been on board ship and all over the war areas. Darell and Semic have been absent, too – I have no idea where. Only I have remained here in seclusion and safety, and I no longer trust any of the rest of you. And to play fair, I'll submit to testing as well. Are we agreed then? Or do I leave now and go my own way?† Turbor shrugged and said, â€Å"I have no objection.† â€Å"I have already said I don't,† said Munn. Semic moved a hand in silent assent, and Anthor waited for Darell. Finally, Darell nodded his head. â€Å"Take me first,† said Anthor. The needles traced their delicate way across the cross-hatchings as the young neurologist sat frozen in the reclining seat, with lidded eyes brooding heavily. From the files, Darell removed the folder containing Anthor's old encephalographic record. He showed them to Anthor. â€Å"That's your own signature, isn't it?† â€Å"Yes, yes. It's my record. Make the comparison.† The scanner threw old and new on to the screen. All six curves in each recording were there, and in the darkness, Munn's voice sounded in harsh clarity. â€Å"Well, now, look there. There's a change.† â€Å"Those are the primary waves of the frontal lobe. It doesn't mean a thing, Homir. Those additional jags you're pointing to are just anger. It's the others that count.† He touched a control knob and the six pairs melted into one another and coincided. The deeper amplitude of primaries alone introduced doubling. â€Å"Satisfied?† asked Anthor. Darell nodded curtly and took the seat himself. Semic followed him and Turbor followed him. Silently the curves were collected; silently they were compared. Munn was the last to take his seat. For a moment, he hesitated, then, with a touch of desperation in his voice, he said, â€Å"Well now, look, I'm coming in last and I'm under tension. I expect due allowance to be made for that.† â€Å"There will be,† Darell assured him. â€Å"No conscious emotion of yours will affect more than the primaries and they are not important.† It might have been hours, in the utter silence that followed And then in the darkness of the comparison, Anthor said huskily: â€Å"Sure, sure, it's only the onset of a complex. Isn't that what he told us? No such thing as tampering; it's all a silly anthropomorphic notion – but look at it! A coincidence I suppose.† â€Å"What's the matter?† shrieked Munn. Darell's hand was tight on the librarian's shoulder. â€Å"Quiet, Munn – you've been handled; you've been adjusted by them.† Then the light went on, and Munn was looking about him with broken eyes, making a horrible attempt to smile. â€Å"You can't be serious, surely. There is a purpose to this. You're testing me.† But Darell only shook his head. â€Å"No, no, Homir. It's true.† The librarian's eyes were filled with tears, suddenly. â€Å"I don't feel any different. I can't believe it.† With sudden conviction: â€Å"You are all in this. It's a conspiracy.† Darell attempted a soothing gesture, and his hand was struck aside. Munn snarled, â€Å"You're planning to kill me. By Space, you're planning to kill me.† With a lunge, Anthor was upon him. There was the sharp crack of bone against bone, and Homir was limp and flaccid with that look of fear frozen on his face. Anthor rose shakily, and said, â€Å"We'd better tie and gag him. Later, we can decide what to do.† He brushed his long hair back. Turbor said, â€Å"How did you guess there was something wrong with him?† Anthor turned sardonically upon him. â€Å"It wasn't difficult. You see, I happen to know where the Second Foundation really is.† Successive shocks have a decreasing effect- It was with actual mildness that Semic asked, â€Å"Are you sure? I mean we've just gone through this sort of business with Munn-â€Å" This isn't quite the same,† returned Anthor. â€Å"Darell, the day the war started, I spoke to you most seriously. I tried to have you leave Terminus. I would have told you then what I will tell you now, if I had been able to trust you.† â€Å"You mean you have known the answer for half a year?† smiled Darell. â€Å"I have known it from the time I learned that Arcadia had left for Trantor.† And Darell started to his feet in sudden consternation. â€Å"What had Arcadia to do with it? What are you implying?† â€Å"Absolutely nothing that is not plain on the face of all the events we know so well. Arcadia goes to Kalgan and flees in terror to the very center of the Galaxy, rather than return home. Lieutenant Dirige, our best agent on Kalgan is tampered with. Homir Munn goes to Kalgan and he is tampered with. The Mule conquered the Galaxy, but, queerly enough, he made Kalgan his headquarters, and it occurs to me to wonder if he was conqueror or, perhaps, tool. At every turn, we meet with Kalgan, Kalgan – nothing but Kalgan, the world that somehow survived untouched all the struggles of the warlords for over a century.† â€Å"Your conclusion, then.† â€Å"Is obvious,† Anthor's eyes were intense. â€Å"The Second Foundation is on Kalgan.† Turbor interrupted. â€Å"I was on Kalgan, Anthor. I was there last week. If there was any Second Foundation on it, I'm mad. Personally, I think you're mad.† The young man whirled on him savagely. â€Å"Then you're a fat fool. What do you expect the Second Foundation to be? A grammar school? Do you think that Radiant Fields in tight beams spell out ‘Second Foundation' in green and purple along the incoming spaceship routes? Listen to me, Turbor. Wherever they are, they form a tight oligarchy. They must be as well hidden on the world on which they exist, as the world itself is in the Galaxy as a whole.† Turbor's jaw muscles writhed. â€Å"I don't like your attitude, Anthor.† â€Å"That certainly disturbs me,† was the sarcastic response. â€Å"Take a look about you here on Terminus. We're at the center – the core – the origin of the First Foundation with all its knowledge of physical science. Well, how many of the population are physical scientists? Can you operate an Energy Transmitting Station? What do you know of the operation of a hyperatomic motor? Eh? The number of real scientists on Terminus – even on Terminus – can be numbered at less than one percent of the population. â€Å"And what then of the Second Foundation where secrecy must be preserved. There will still be less of the cognoscenti, and these will be hidden even from their own world.† â€Å"Say,† said Semic, carefully. â€Å"We just licked Kalgan-â€Å" â€Å"So we did. So we did,† said Anthor, sardonically. â€Å"Oh, we celebrate that victory. The cities are still illuminated; they are still shooting off fireworks; they are still shouting over the televisors. But now, now, when the search is on once more for the Second Foundation, where is the last place well look; where is the last place anyone will look? Right! Kalgan! â€Å"We haven't hurt them, you know; not really. We've destroyed some ships, killed a few thousands, torn away their Empire, taken over some of their commercial and economic power – but that all means nothing. I'll wager that not one member of the real ruling class of Kalgan is in the least discomfited. On the contrary, they are now safe from curiosity. But not from my curiosity. What do you say, Darell?† Darell shrugged his shoulders. â€Å"Interesting. I'm trying to fit it in with a message I received from Arcadia a few months since.† â€Å"Oh, a message?† asked Anthor. â€Å"And what was it?† â€Å"Well, I'm not certain. Five short words. But its interesting.† â€Å"Look,† broke in Semic, with a worried interest, â€Å"there's something I don't understand.† â€Å"What's that?† Semic chose his words carefully, his old upper lip lifting with each word as if to let them out singly and reluctantly. â€Å"Well, now, Homir Munn was saying just a while ago that Hari Seldon was faking when he said that he had established a Second Foundation. Now you're saying that it's not so; that Seldon wasn't faking, eh?† â€Å"Right, he wasn't faking. Seldon said he had established a Second Foundation and so he had.† â€Å"All right, then, but he said something else, too. He said he established the two Foundations at opposite ends of the Galaxy. Now, young man, was that a fake – because Kalgan isn't at the opposite end of the Galaxy.† Anthor seemed annoyed, â€Å"That's a minor point. That part may well have been a cover up to protect them. But after all, think – What real use would it serve to have the Mind-masters at the opposite end of the Galaxy? What is their function? To help preserve the Plan. Who are the main card players of the Plan? We, the First Foundation. Where can they best observe us, then, and serve their own ends? At the opposite end of the Galaxy? Ridiculous! They're within fifty parsecs, actually, which is much more sensible.† â€Å"I like that argument,† said Darell. â€Å"It makes sense. Look here, Munn's been conscious for some time and I propose we loose him. He can't do any harm, really.† Anthor looked rebellious, but Homir was nodding vigorously. Five seconds later he was rubbing his wrists just as vigorously. â€Å"How do you feel?† asked Darell. â€Å"Rotten,† said Munn, sulkily, â€Å"but never mind. There's something I want to ask this bright young thing here. I've heard what he's had to say, and I'd just like permission to wonder what we do next.† There was a queer and incongruous silence. Munn smiled bitterly. â€Å"Well, suppose Kalgan is the Second Foundation. Who on Kalgan are they? How are you going to find them? How are you going to tackle them if you find them, eh?† â€Å"Ah,† said Darell, â€Å"I can answer that, strangely enough. Shall I tell you what Semic and I have been doing this past half-year? It may give you another reason, Anthor, why I was anxious to remain on Terminus all this time.† â€Å"In the first place,† he went on, â€Å"I've been working on encephalographic analysis with more purpose than any of you may suspect. Detecting Second Foundation minds is a little more subtle than simply finding a Tamper Plateau – and I did not actually succeed. But I came close enough. â€Å"Do you know, any of you, how emotional control works? It's been a popular subject with fiction writers since the time of the Mule and much nonsense has been written, spoken, and recorded about it. For the most part, it has been treated as something mysterious and occult. Of course, it isn't. That the brain is the source of a myriad, tiny electromagnetic fields, everyone knows. Every fleeting emotion varies those fields in more or less intricate fashion, and everyone should know that, too. â€Å"Now it is possible to conceive a mind which can sense these changing fields and even resonate with them. That is, a special organ of the cerebrum can exist which can take on whatever field-pattern it may detect. Exactly how it would do this, I have no idea, but that doesn't matter. if I were blind, for instance, I could still learn the significance of photons and energy quanta and it could be reasonable to me that the absorption of a photon of such energy could create chemical changes in some organ of the body such that its presence would be detectable. But, of course, I would not be able, thereby, to understand color. â€Å"Do all of you follow?† There was a firm nod from Anthor; a doubtful nod from the others. â€Å"Such a hypothetical Mind Resonating Organ, by adjusting itself to the Fields emitted by other minds could perform what is popularly known as ‘reading emotion' or even ‘reading minds,' which is actually something even more subtle. It is but an easy step from that to imagining a similar organ which could actually force an adjustment on another mind. It could orient with its stronger Field the weaker one of another mind – much as a strong magnet will orient the atomic dipoles in a bar of steel and leave it magnetized thereafter. â€Å"I solved the mathematics of Second Foundationism in the sense that I evolved a function that would predict the necessary combination of neuronic paths that would allow for the formation of an organ such as I have just described – but, unfortunately, the function is too complicated to solve by any of the mathematical tools at present known. That is too bad, because it means that I can never detect a Mind-worker by his encephalographic pattern alone. â€Å"But I could do something else. I could, with Semic's help, construct what I shall describe as a Mental Static device. It is not beyond the ability of modem science to create an energy source that will duplicate an encephalograph-type pattern of electromagnetic field. Moreover, it can be made to shift at complete random, creating, as far as this particular mind-sense is concerned, a sort of ‘noise' or ‘static' which masks other minds with which it may be in contact. â€Å"Do you still follow?† Semic chuckled. He had helped create blindly, but he had guessed, and guessed correctly. The old man had a trick or two left- Anthor said, â€Å"I think I do.† â€Å"The device,† continued Darell, â€Å"is a fairly easy one to produce, and I had all the resources of the Foundation under my control as it came under the heading of war research. And now the mayor's offices and the Legislative assemblies are surrounded with Mental Static. So are most of our key factories. So is this building. Eventually, any place we wish can be made absolutely safe from the Second Foundation or from any future Mule. And that's it.† He ended quite simply with a flat-palmed gesture of the hand. Turbor seemed stunned. â€Å"Then it's all over. Great Seldon, it's all over.† â€Å"Well,† said Darell, â€Å"not exactly.† â€Å"How, not exactly? Is there something more?† â€Å"Yes, we haven't located the Second Foundation yet!† â€Å"What,† roared Anthor, â€Å"are you trying to say-â€Å" â€Å"Yes, I am. Kalgan is not the Second Foundation.† â€Å"How do you know?† â€Å"It's easy,† grunted Darell. â€Å"You see I happen to know where the Second Foundation really is.†