Strategic Analysis of Ice †Cream Industry of India

Indian Scenario – dairy industry †¢ India has one of the largest livestock population in the world. Fifty percent of the buffaloes and twenty percent of the cattle in the world are found in India, most of which are milk cows and buffaloes. †¢ Dairy development in India has been acknowledged the world over as one of modern India’s most successful developmental programme. Today, India is the largest milk producing country in the world. †¢ Milk and milk products is rated as one of the most promising sectors which deserves appreciation in a big way. When the world milk production registered a negative growth of 2 percent, India performed much better with 4 percent growth. The total milk production is over 72 million tones†¦show more content†¦India is a way too far behind even in terms of the world average per capita ice cream consumption of 2.3 liters per annum. Besides desserts, ice cream also vies for attention with other like foods for example in summers with cold drinks, coffee, juice, etc. ïÆ'Ëœ Ice cream distribution in India typically involves a distributor, wholesaler and retailer. Most domestic brands have small regional operations, with plants situated near their major markets due to the lack of cost-effective cold chain facilities. National brands have owned or leased cold storage facilities in major metropolitan areas, which ship to distributors or direct to retailers. Some major brands have begun serving smaller cities by acquiring smaller plants and improving distribution networks. Distributors margins are about 18-20%. ïÆ'Ëœ There are an estimated 70,000 retail ice cream outlets in India, including both fixed shops and mobile vendors -- pushcarts, tricycles and three-wheelers. The most popular form of ice cream is 100-150ml cups, priced at 9-14 rupees (21-33 cents) for the impulse market. Also targeted at the immediate consumption market are bars, sticks and cones at Rs. 5-20 (12-47 cents). One-liter family packs retail at Rs. 52-60 ($1.21-1.40) for vanilla and strawberry and Rs. 68-90 ($1.58-2.09) for premium flavor. ïÆ'Ëœ The growth in Ice cream industry has been primarily due to strengthening of distribution network and cold chain infrastructure. Channels such as Mobile Vending UnitsShow MoreRelatedThe Dairy Industry Of India Essay3900 Words   |  16 PagesABOUT DAIRY INDUSTRY Introduction: The dairy sector in India has witnessed a remarkable development in the last decades, India has become one of the largest producers of milk and value-added dairy products in the world. The dairy sector has developed by cooperatives in many parts of the country. During 1997-1998, the states (Haryana, Delhi, U.P.) had 20,876,000,000 tons production capacity, which amounted to 40.719 billion tons by 2014. In addition to numerous processing plants, many cooperativeRead MoreBen and Jerry Case4491 Words   |  18 PagesBen Jerry’s Homemade Inc. (hereafter known as Ben Jerry’s) is a US-based superpremium ice cream producer established in Vermont, USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative flavours and product names. The exceptionally high butterfat content of their ice cream qualified their product as a superpremium ice cream, which placed the company in the same competitive m arket as Haagen-Dazs, the superpremiumRead MoreA Study of Developing and Training in Haagen-Dazs in China3864 Words   |  16 Pagesthe overview  of  the  ice-cream industry, research  rational and research  questions which include what the strategy and tactic of Haagen-Dazs is in China, what issues the development of Haagen-Dazs is facing in China and what the future plan and development of Haagen-Dazs is in China. 1.2 Overview  of  the  ice-cream industry Chinese ice cream market is based on analyzing the resent years report on the ice cream industry, combining with the relationship of the ice cream industry between supply and demandRead MoreStarbucks Swot Analysis1563 Words   |  7 PagesRunning head: Starbuck’s SWOT Analysis Starbuck’s SWOT Analysis Running head: Starbuck’s SWOT Analysis Executive Analysis Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. 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The current trends highlight the slow growth of market share in comparison to their direct competitors i.e. Unilever’s BenJerry and Carte D’Or. Furthermore consumer’s perception and level of awareness towards Haagen-Dazs was analysed and also the Impact of reference groups, if it played a positive impact on consumer’s consumption for the brand was determined. SecondaryRead MoreMarketing Chapter 2 Essay1538 Words   |  7 Pagesï » ¿ Chapter 2 1. (a) Using Medtronic as an example, explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the â€Å"what† and â€Å"how† of a business in a clear, concise, meaningful, inspirational, statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers, market, products and technology. They stated the business

thatcher - 4803 Words

1. G. M. Hopkins, â€Å"The Windhover†, â€Å"I wake and feel the fell of dark†¦Ã¢â‚¬  2. William Shakespeare, Sonnets 1-7 3. John Donne, â€Å"Valediction Forbidding Mourning†, â€Å"The Flea†, â€Å"Hymn to God, My God in my Sickness† 4. George Herbert, â€Å"The Collar†, â€Å"The Altar†, â€Å"Love III† 5. Andrew Marvell, â€Å"To his Coy Mistress† 6. T.S. Eliot, â€Å"The Love Song of J. Alfred Prufrock†, â€Å"Journey of the Magi† 2. Poems for individual reading: 1. William Shakespeare Sonnet 73 (â€Å"That time of year†¦Ã¢â‚¬ ) 2. John Donne, â€Å"Holy Sonnet I† (â€Å"Thou hast made me†¦Ã¢â‚¬ ), â€Å"Holy Sonnet IX† (â€Å"If poisonous minerals†¦Ã¢â‚¬ ), 3. George Herbert, â€Å"Easter†, â€Å"Denial†, â€Å"Paradise† 4. Andrew Marvell, â€Å"On a Drop of Dew† 5. Richard Crashaw, â€Å"On the Wounds of our Crucified Lord† 6. Gerard Manley†¦show more content†¦A great number of verbs are packed into a short space of lines, as Hopkins tries to nail down with as much descriptive precision as possible the exact character of the bird’s motion. â€Å"The Windhover† is written in â€Å"sprung rhythm,† a meter in which the number of accents in a line are counted but the number of syllables does not matter. This technique allows Hopkins to vary the speed of his lines so as to capture the bird’s pausing and racing. Listen to the hovering rhythm of â€Å"the rolling level underneath him steady air,† and the arched brightness of â€Å"and striding high there.† The poem slows abruptly at the end, pausing in awe to reflect on Christ. 2. Donne John John Donne, whose poetic reputation languished before he was rediscovered in the early part of the twentieth century, is remembered today as the leading exponent of a style of verse known as â€Å"metaphysical poetry,† which flourished in the late sixteenth and early seventeenth centuries. (Other great metaphysical poets include Andrew Marvell, Robert Herrick, and George Herbert.) Metaphysical poetry typically employs unusual verse forms, complex figures of speech applied to elaborate and surprising metaphorical conceits, and learned themes discussed according to eccentric and unexpected chains of reasoning. Donne’s poetry exhibits each of these characteristics. A Valediction: ForbidingShow MoreRelatedThe Funeral Of Baroness Thatcher808 Words   |  4 Pages The amazing thing about the funeral of Baroness Thatcher was the size of the crowds, and the next amazing thing was that they were so relatively well behaved. The BBC had done its best to foment an uprising. 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Im the British High Commissioner and normally speak on behalf of the British Government in Australia. But I hope you will realise that inRead MoreAbstract: Margaret Thatcher Essays1561 Words   |  7 PagesAbstract: Margaret Thatcher The essay explores the life, times and legacy of Margaret Thatcher, the most outstanding female in the 20th century. The controlling idea is that she was a woman with great ambition, endeavour and determination to overcome difficulties of reaching her dream. Her ambition gained her trust from others gradually and made her the first female Prime Minister of the United Kingdom. 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It led her to become the first female Prime Minister of Great Britain, and also helped through her difficult political years as quot;Attila the Hunquot;. nbsp;nbsp;nbsp;nbsp;nbsp;Britains first female Prime Minister was born on OctoberRead MoreEssay about Margaret Thatcher1958 Words   |  8 Pages Margaret Hilda Thatcher is the first woman to have held the office of prime minister in Great Britain. She was born Margaret Hilda Roberts in Grantham, Lincolnshire and educated at the University of Oxford, where she earned degrees in chemistry. After graduation she worked as a research chemist from 1947 to 1951. She married Denis Thatcher in 1951, and in 1953, having studied for the bar, she became a tax lawyer. Thatcher joined the Conservative party, and was elected to the House of Commons inRead MoreMargaret Thatcher : Early Life2392 Words   |  10 PagesMargaret Thatcher Early Life On the 13th of October 1925, a young baby girl was born for a reason, simply to change the world. 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The Strategy Planning

Question: 1.You Can Focus on Aspects of Organizational Design and Firm Processes or on Product and Service Offerings? 2 Behavioral, and Sociocultural Particularities? Answer : 1 The global Companies, such as McDonald focuses on the product adaptation and standardization strategies for achieving the cost advantage as well as enhancing the product performance. The product standardization is the term followed by the firm to make changes or modifications to the existing products by considering the quality, freshness, product name, logo, national product standards, brand name, and packaging for all markets. The product standardization involves the practices of setting the identical characteristics to the products in order to deliver value to the customers. It uses the standard product development technologies, product modification and innovation trends, engineering ideas, and significant RD efforts to enhance the brand awareness and loyalty into the customers(Loukakou, 2012). The product modification, innovation, variation, differentiation, product design and packaging, and creativity are important components of the product standardization and adaptation. The product adaptation involves changes or specific modifications made to the existing products or creation of new products for the foreign markets, merging differences into the product from the products of the global markets in order to ensure the suitability of the products to each market. Itis used by the firm to enhance the product performance, brand positioning, acceptability, and survival of the products by ensuring the responsiveness of the products to the customers. 2 Indicate how your organization (or an international firm operating in your industry) achieves standardization and the associated cost advantages and how it does (or should) pay heed to localized conditions such as legal, political, geographical, behavioral, and sociocultural particularities? Mc Donald is an international firm that makes strategic decisions by aligning the organizational strategy to the macro environmental factors, such as political and legal barriers, socio-cultural trends, technological advancements, economic fluctuations, and environmental factors. It uses Porters three generic strategies including the cost leadership, product differentiation, and focused strategy to attain the competitive advantage by reducing the external environmental impact(Christiansen, Bryan, Kasarc, and Fatmanur, 2016). Pestle analysis and Porters five forces models are used by Mc Donald to develop appropriate strategy and planning after analyzing the external environmental impact and attractiveness of the industry. These strategic tools provide the firm the external and internal data based on the customers demands, market dynamics, competition levels, industry size, and regulation barriers in the relevant industry so that an appropriate strategy could be designed and implemented in response to the external environmental changes. The STP model (segmentation, targeting, and positioning strategy) assists to focus on the customers needs and to represent them the valued and exclusive quality of the products after making the specific modification or changes to the existing products as per the customers feedbacks(Cook, 2016). References Christiansen, Bryan, Kasarc, and Fatmanur (2016).Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business. London: IGI Global. Cook, A. T. (2016). Managing Growth and Expansion into Global Markets: Logistics, Transportation, and Distribution. London: CRC Press. Loukakou, D. M. (2012).Product standardization and adaptation in International Marketing.[Online]. Available at: https://hv.diva-portal.org/smash/get/diva2:543563/FULLTEXT01.pdf. (Accessed: 12 March 2017).

Theories of Philosophy on Animals

Introduction There have been different views on the place that non humans have in any acceptable moral system. The non humans usually lie on the borderline of human moral theories and principles. This means that sometimes they are regarded to have high moral standards and other times they are regarded to have low moral standards (Pluhar 67).Advertising We will write a custom essay sample on Theories of Philosophy on Animals specifically for you for only $16.05 $11/page Learn More There is diversity in moral views especially those directed towards animals. There are three broad categories of theories of philosophy on animals. These theories include the indirect theories, moral equality theories and the direct theories. The indirect theory is supported by Immanuel Kant and Descartes. The theory holds that animals cannot be accorded the same treatment and equal moral status as human beings because of lack of reason, consciousness and autonomy. Direct theori es have a contrasting opinion to the ones of the indirect theories. The direct theories hold that animals can be accorded some moral recognition even though they are not accorded full moral status because they lack a sense of rationality and self consciousness. The moral equality theories on the other hand hold that animals should have equal moral status as human beings because animals and human infants have similarities in their mental and physiological capacities (Pluhar 71). The main difference between the direct and the moral equality theory is that the moral equality theory acknowledges that human beings and animals both experience a sense of morality and consciousness and they have almost the same mental and psychological autonomy qualities. The direct theories on the other hand believe that animals have a sense of morality but they do not have any consciousness to execute the morality that they might be having. The theories of moral equality are supported by Tom Regan and Pet er Singer. These philosophers champion for equal moral status for both human beings and animals without any reservations such as the ones held by the direct theories Peter Singer: Equal consideration of interests principles Peter has been advocating for the rights of non humans. In his article â€Å"the place of non humans in environmental issues†, he discusses various environmental issues that affect non humans (Singer 55). Singer advocates for equal consideration of interests in both human beings and animals. He therefore disagrees with the arguments that animals should be afforded less moral status than human beings. He further mentions that environmental effects such as pollution and global warming affect both human beings and animals in the same way. He suggests that these issues should be addressed with the interests of non humans in place (Singer 57). Singer also adds that animals also have sentience and that they can feel pain and suffering and they also have similar nervous systems and therefore the interests of animals must be recognized and respected just as humans respect and recognize the interests of others because they have sentience and consciousness.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Singer believes that the utilitarian approach of maximum considerations should be applied to both humans and animals. He however has reservations about this theory. He believes that the equal considerations do not imply that humans and animals should be treated equally but rather their interests should be treated equally (Singer 57). Singer also believes that humans usually do away with he interest of animals so that they can satisfy theirs. They therefore do not consider the pain and suffering of animals as equal to that of humans. He gives an example of mass poisoning of pests. He explains that even though pests should be controlled, the process s hould be humane and considerations should be taken towards the interests of the animals. From singer’s perspective, animals can also suffer and therefore humans should accord them similar treatment as that of human beings. Singer calls this tendency speciesism Tom Regan and the animal rights In his article â€Å"animal rights: what is in a name† he argues that animals have rights just as human beings. He also supports the moral equality theory by attacking the indirect moral theory’s anthropocentric view which states that only humans have rights. He disagrees with the view that equal moral status should be accorded on utilitarian grounds only. He believes that the moral status should be based on rights rather than utilitarian concepts. Utilitarian concepts believes that an object only has rights when the society accepts the object and accepts that it should be accorded such rights. The utilitarian concepts hold that people with same qualities should be treated i n the same way as long as both people are accepted equally in the society. Regan’s arguments relies on the principle of inherent value. According to Regan, both humans and animals have the same values and hence they deserve equal rights (Regan 122). He believes that the inherent value of a human being means that it must be treated with respect. According to Regan, the only thing that confers marginal cases with moral rights similar to normal human beings is the subject of a life (Regan 125) Distinction between the two arguments Singer advocates that we should ensure equal considerations of the interests of humans and animals in our deliberations. Regan on the other hand focuses on the individual with the interests and not the interests themselves. Regan therefore believes that if the focus is on the interests only then immoral actions can be done on the utilitarian grounds. Regan therefore believes that if the focus is solely on rights and interests then when rights and inter ests of two parties are in conflict then the one person may be denied. Singer on the other hand believes that the level of suffering or pain that one party goes through will determine when the rights and interests of those parties should be overridden.Advertising We will write a custom essay sample on Theories of Philosophy on Animals specifically for you for only $16.05 $11/page Learn More In brief Regan’s argument on the rights of animals revolves around the inherent value concept while singer argues for equal consideration of interests of human beings and animals. Regan therefore holds that human beings should not raise animals for the sake of eating them because this way they will be a means to our end and their rights will not have been exercised Regan versus Singer’s perspective I think that Singer supported his argument effectively especially when he said that animals also experience pain subjected to them by human beings and that h umans should consider them as equals and hence their interest should also be effectively considered. I believe that this argument is better than Regan’s argument that we should consider the animals as individuals and not totally focus on the interests. This is because animals and human beings cannot be considered to be totally the same because of their difference in anatomy and the lack of consciousness in animals. Singer’s argument is therefore better placed because all living things despite being humans or animals have rights and these rights should be respected and honored. Conclusion Moral theories recognize that animals have the same rights and interests as human beings. Singer therefore cements his argument on the principle of equal consideration of interests which states that animals and humans should be given equal rights and interest regarding the environment. Regan on the other hand heavily relies on the concept of inherent value and he argues that utilizing animals as a means to our ends is morally wrong because it denies them from enjoying their rights Works Cited Pluhar, Edgar. Beyond prejudice: the moral significance of human and non human animals. Durham: Duke University Press. 1995. Print Singer, Peterson. Not for humans only: the place of non humans in environmental issues. Massachusetts: Blackwell Publishing. 2008. print This essay on Theories of Philosophy on Animals was written and submitted by user Cecilia Reyes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.